How To Apply Eyeshadow

January 22nd, 2012 11:58 PM | 8 Comments

We are heading back to basics with the basis for How To Apply Eyeshadow!  The secret is in your brushes, knowing your eye shape and a little bit of technique! Here is the How To Apply Eyeshadow 101 and I hope to answer some of your eyeshadow questions. Please keep in mind that it does slightly differ from ones own individual eye shape, nose and face, but this is a great guide and overview to help you achieve your own eyeshadow makeup look!

how to apply eyeshadow

What Brushes Should I Be Using:

Everyone should have about 4 basic brushes for applying eyeshadow. A Flat Tipped Brush for the lid shade, a Crease Brush for the crease, a Blender Brush for blending and Tiny Pencil Brush for defining your crease more to enhance depth to the eye.

When using your brushes, use all sides and angles of the brushes to create different looks. You can, also, create different eyeshadow looks, when you apply your eyeshadow just using the tip of the brush and lightly feather the shadow where you want it placed. Or, using your crease brush, instead of just swiping the color back and forth into the crease, try a swirling motion. Starting from the outer corner of the eye, use little circles moving up along and inside the crease to create a more feathered, or fanned eyeshadow look.

I prefer the Sigma Brushes ($9) and the MAC #217 Crease Brush ($22.50).

How to apply eyeshadow

What Eye Shape Do I Have:

There are three types of basic eye shapes: Monolids, Hooded Lids, Deep Set Eyes. Monolids are very common amongst Asian ethnicity, as they dont have a prominant natural crease. Hooded Lids are those shapes that, typically, have a lot of space, or skin from eyebrow almost all the way down to the lash line. Most hooded eyes dont have a lot of lid space either. Deep Set Eyes typically have a lot of lid space that kind of sets back into their face. FOr example, take a look at the photo below. I have hooded eyes, and my lid space is very, very small.

how to apply eyeshadow

Where Do I Place My Eyeshadow:

When it comes to eyeshadow placement, it all depends on the persons individual eye shape, face shape and nose. This part of the process can be a little tricky. You are always safe with the original “know how” which is light lid color, darker shade in the crease and a lighter shade just under the eyebrow. Or you can do the opposite, too (if you dont have deep set eyes), which is darker shade on the lid, ligher shade in the crease and even lighter shade under the eyebrow.  This is the basics. To really do more with your technique, you will need to practice “corrective makeup application.” This varies from one person to another, and just takes practice where you place the eyeshadow colors and shades on the persons lids to create different illusion shapes to the eye.

how to apply eyeshadow

Technique Going From Darker On The Lid Feathering Up To Lighter. Great For Monolids or Hooded Eyes!

If you are wanting to create more depth to your eye, you will want to use at least 3 different eyeshadow shades. Other people may prefer to use less colors thatn that, and that is just fine. There is no right or wrong in how many shades you use. Just know and understand that the more colors you use, will create that eye depth and will pop a little more.

Here is a little diagram below that shows you where you can apply multiple eyeshadow colors to create the most depth eye makeup look. The more colors you use, the more depth the eye can be created. It is more advanced, so just practice, practice!

how to apply eyeshadow

Courtsey of Smashin Beauty

I know it is ALOT of information on to how to apply eyeshadow, so start small and first make sure you have the right and basic eyeshadow brushes, and go from there! Remember, makeup is FUN and its takes practice and some fun experimentation and of course, watching my tutorials!


Sigma Shader ($9) (for lid) | Sigma

Sigma Blender ($9) | Sigma

Sigma Pencil Brush ($9) | Sigma

MAC #217 Crease Brush ($22.50) |  MAC

 Watch and Learn:

Now, that you have watched this video for How To Apply Eyeshadow, you must go to the rest of my Celebrity Makeup Tutorial Section to get practicing with some fun celebrity inspired eyeshadow looks!

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  • Ali

    I really like the UD blending brush to help me acheive looks.

  • NatC

    I love my Sephora angled eyeliner brush, MAC 217 blending brush, Real techniques kabuki brush and the MAC 187 stippling brush.

  • colleen boudreau

    My favorite is the Blender Brush.

  • Happyfishito

    My favourite brushes are Sigma E55 (eye shading), E25 (blending brush) and E70 (angled shading).

  • Andrea

    I have a small shadow brush similar to the last one that I use all the time. I like it because it’s easy to get great coverage and blend colors in the crease. I also have an angled brush (I don’t see one like it here) that I use to apply eye shadow like an eye liner. For me it works well to use the shadow wet, or dry and I can use any color I like!

  • Cica Cica

    Lid Brush MAC #239 ($24.50)

  • Jelena

    Actually, I use MAC 219 Pencil Brush, MAC 239 Brush and MAC 217 Blending Brush.

  • Makeupartistkerrie

    I am a cheapy- I love ELF brushes and BH Cosmetics. I really dont have any expensive ones to compare though!